The Agency Model is (Yet Again) Dead
Once again, the world thinks the latest tech trend will kill the agency model. And once again, this will prove false.…
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Office Politics Ain’t So Bad: Deploying Social and Political Capital to Move Changes Big and Small
The secret ingredient to making the changes you want in your agency? Knowing how to deploy social and political capital.…
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A 21-Year Overnight Success: Creating Truly Evergreen Content
How can you create evergreen content that sticks with people and pays dividends over the years — or even decades? The…
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Valuing Content in a Cost-Cutting Era
Amid tightening budgets, how are we valuing content in services we offer clients? And is there a better way to attract…
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Beyond Hofstadter’s Law: Navigating Inevitable Delays in PR Project Management
PR agencies are very familiar with Hofstadter's Law (even if they can't name it). How can they get better at managing…
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Closing Your PR Agency Service Gaps with the Content Needs Benchmark Report
If your PR agency's content program is struggling, see how a Content Needs Benchmark Report can lead you to better…
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3 Internal Content Metrics Worth Tracking
PR agencies shouldn't skimp on tracking internal content metrics, but there are many directions they could take. Here…
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The “Spend My 2023 Content Budget” Specials
Looking to spend down your 2023 content budget? We have two options to help you get final tasks done and prep for…
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