Hey 👋
Let me be honest with you.
Your LinkedIn About section might be the reason clients scroll past your profile without sending a message.
And most people do not even realize it.
By the end of this newsletter, you will know the same simple formula top freelancers use to turn profile views into client messages.
It is the exact approach my mentor used to get thousands of views and real clients from LinkedIn.
The Biggest Mistake Freelancers Make
Most freelancers write their About section like a CV.
They talk about themselves instead of the client.
They write long paragraphs that say a lot, but explain nothing clearly.
Clients do not care about your full life story.
They want to know one thing fast.
Can you solve my problem?
The Simple Formula That Works
Here is the framework you should use.
WHAT
Start with what you do, clearly and simply.
Example: I am a website designer who helps small businesses grow online.
HOW
Explain how you do it and what makes your approach different.
Example: I build fast, responsive websites with simple user journeys that convert visitors into customers.
WHO
Say who you work with.
Example: I work with coaches, SMEs, and service based businesses.
WHY
Build trust by sharing results, experience, or tools you use.
Example: I have helped over 40 brands improve credibility and increase conversions.
WHERE
Tell them exactly how to reach you.
Example: Send me a DM or email me at…
Tips That Make Your About Section Sell
Write in first person.
Talk like you are speaking to one person.
Keep it clear and simple.
Short beats fancy.
You can add a little personality at the end if you want.
Catch you inside,
Samuel Ochuko
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