Looking Back At 2025
2025 has been like a rollercoaster ride for all of my filmmaker friends and acquaintances. 2025 has been like a…
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Update on: What in Holy Hell Are Indie Films Facing
Now, Five Years Later Almost exactly 5 years ago to the day, I posted an article (What in Holy Hell Are Indie Films…
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Should Filmmakers Worry That AI Will Make You Obsolete?
What has been the most common question asked of me by filmmakers when I am out at group events? Simple: “Do you use AI…
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The Importance of Diversity in Film Distribution
In an increasingly and incredibly diverse world, film stories and the people who are in these stories need to be diverse…
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Importance of Using Data to Identify Your Audience and Market
Embrace information! Digging into data, past and present is a much more effective way than following “fad” talk about…
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Jeff on Audience Segmenting
After coming to a deep understanding of the picture I am working on, and choosing comparable pictures as avatars for the…
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Issues to Think About in Greenlighting Your Film
Cast Is No Panacea People often ask what “so and so” actor is worth to a film, but my answer, I think, is almost never…
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Part 2: A Bit More from The Interview by Nancy Fulton
Earlier this year, Nancy Fulton, of Nancy Fulton Meetups interviewed Jeffrey and one of the people he works with…
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