Hi Leadership Community,
Episode 120 of the Leadership in Manufacturing Podcast is here — and it’s a deep dive into how marketing can become a true strategic partner in the manufacturing industry.
In this episode, host Sannah Vinding is joined by Jacob Baldwin, Director of Corporate Marketing at UNITED GRINDING North America. Together, they explore how modern marketing teams can go beyond brand and brochures — and start driving business outcomes through alignment, storytelling, and strategy.
From collaborating with engineers and sales to building customer-centric campaigns like Unstoppable Grit, Jacob shares actionable lessons on what makes marketing matter in complex B2B environments.
🎯 Here’s what you’ll learn in this episode:
✅ Why marketing thrives when aligned with sales and operations
✅ How to lead cross-functional efforts with empathy and focus
✅ What makes storytelling effective in industrial marketing
✅ How feedback loops and internal communication drive success
✅ When to embrace digital tools like AI — and when to pause
At Leadership in Manufacturing, we bring you real-world conversations with leaders who are shaping the future of the industry. If you want to grow your influence, communicate better, and lead with clarity, this episode is for you.
🎧 Listen now to hear how marketing becomes more than a function — it becomes a force.
Thank you for being a valued part of our leadership community.
Your drive for growth and learning is what powers conversations like these.
If you found this episode helpful, don’t forget to like, subscribe, and share it with others in your network!
Sannah
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P.S. Loved the episode? 🎧 Drop us a quick review on your favorite podcast app—it helps more awesome listeners like you find the show (and totally makes our day)! 🙌💬
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