Justin was stuck.
He had years of solid UX experience but struggled to land senior roles.
Not because he lacked skills.
Not because he didn’t do great work.
But because he couldn’t articulate his value at a higher level.
Like many mid-level designers, Justin’s interviews sounded like this:
❌ Talking about tasks instead of strategy
❌ Listing deliverables instead of impact
❌ Underselling leadership experience
And hiring managers? They weren’t seeing him as a senior designer.
Here’s what we changed:
✅ Shifted his narrative from “I designed X” to “I drove business outcomes through UX”
✅ Framed his work as strategy, not just execution
✅ Refined his storytelling so hiring managers saw him as a leader
Within weeks, recruiters started reaching out to him for higher-level roles.
Because here’s the truth:
📌 Senior UX isn’t about how much work you do—it’s about how well you position yourself.
Justin was already a strong designer. He just needed the right framing.
And if you’re stuck in mid-level roles, you might too.
If you want to start getting noticed for senior UX roles, DM me “SENIOR” and I’ll share the framework we used.
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