The Path To Reach Your Target Audience by Ericka

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Are you using the right event tools?

Are you choosing tools based on features or the problem you're trying to solve?

Hey , Virtual Summiteer,

Are you using the right event tools?


In our latest Virtual Summiteers conversation, we tackled a simple question:

What event problem are you trying to solve and what tool actually solves it?


We talked about event platforms, production tools, audience engagement, AI, content creation and why having more tools doesn't necessarily make your event better.


The takeaway?

Start with the problem. Then choose the tool.

🎥 Read my take on the conversation here:

https://www.linkedin.com/pulse/you-using-right-tool-ericka-bates-ztcje


See you at the next session!

Ericka Bates

Talk Virtual I Virtual Summiteers


P.S.

Next Friday (09.25.2026),

we're asking a question that sounds simple-but finding the answer can be surprisingly tricky:

Where do great speakers come from? 🤔 Come share where you find yours.

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