Shelly Hokanson

All issues

πŸŽ“ I'm going to skin care formulation school!

I've got some big news and another free sample testing opportunity for you this week!

image

Be yourself. Love yourself. Take care of each other.

Hello, world! Shelly here! Time for another edition of Take Care, a weekly-ish bit of tips and updates to help you be yourself, love yourself, and take care of each other (and yourself!) I’m Shelly of Geek Out of Water. I hope you had a great weekend and your week is off to a good start!


Today I've got some big news, and another free sample offer for the first 5 people that have 1 or more tattoos and would like to give me feedback on my tattoo balm formula! READ ON! πŸ€“


It's been a wild week at GOOW (which you may have noticed since I only got 1 video up on YouTube last week - but it was my review of the new Shiseido foundation, so that was worth the wait, right?!)


The big news is...

πŸ§ͺπŸ‘©β€πŸ”¬ πŸŽ“ I'm doing a thing!!


I've decided to go deeper-than-DIY with my skin care formulation skills and enrolled in an organic cosmetic formulation certificate program through Formula Botanica, a UK-based formulation school accredited by the Open & Distance Learning Council in the UK. They're an international program but focus their regulation-related content on EU standards, which are stricter than the US standards and my target to meet as I aspire to make my formulations available internationally someday.


I enrolled in a 5-course program that includes diplomas in organic skincare formulation and advanced organic cosmetic science, certificates in natural cosmetic preservation and stability testing, and a diploma in beauty brand management. By the numbers it should take me a year to complete it, but since I'm not teaching a study abroad this summer, I plan to crank away at it and maybe (?) get through it in 6 months ish? We'll see!


I completed the first big exam in the first course last night and earned a "badge of distinction" for scoring over 80% on it. It was a whole lot of math which is my happy place so I scored πŸ’― πŸ€“ I'm not kidding when I say the nerd quotient runs deep here!

image

Anyhoooo I've got one more week of the work semester left (finals week), then a few weeks off before the summer online course that I'm teaching starts. I'll be cracking the books as a student and learning all new kinds of ingredients and formulations - and I'll take you along for the ride! 😁 πŸŽ“


Where are my tattooed friends at?!

Who wants to help me test my latest skin care recipe - a tattoo aftercare and maintenance balm moisturizer? The first 5 tattooed people to reply to this email with a postal shipping address (US-only for now... I promise, someday I'll be doing this internationally!!) that agree to try out my balm and complete a short survey about it will get a sample of my new formula in the mail from me.


This one was tough for a couple reasons! First, I have tried a LOT of tattoo aftercare products, and so many are great (I love the Mad Rabbit line, for example) - but none are quite what I wanted. Lotions are too lightweight, but most balms are too oily and greasy-feeling. Sooooo many use coconut oil, which is a great ingredient, but massively dries out my skin. (I also can't stand the smell of coconuts - I'm looking at you, Hustle Butter). Others add synthetic fragrance ingredients, which I really don't like to use on fresh tattoos while they're healing. Second, most are not vegan, and while I'm not exclusively vegan (I eat lacto-ovo vegetarian), I do try to opt for plant-based products when I can, and I try REALLY hard to make most of my skin care formulations plant-based. I have a soft spot for bees and finding a plant-based alternative to beeswax that performs as well has been challenging!


There also aren't many DIY example formulations out there in the wild. The ones I did find were not at all the kinds of ingredients that I wanted to use in mine. So I was pretty much on my own to formulate this one! But... I did it... and I am so excited at the result that even though I destroyed a beaker in the process, I think I've got a winner! It's entirely plant-based and features essential oils and extracts that promote healing. But the best part, in my opinion, is that I pulled off what I thought might be impossible - a hint of a dewy finish that absorbs so quickly that it's dry to the touch. NO GREASY RESIDUE!


I'm so excited that I already have a name for it... but I'm going to stop here and let you all tell me what YOU think of it before I go overboard.


So if you've got a tattoo (or ten) and want to try out my balm, reply with your shipping address and I'll send you a sample and a survey!


That's all for now! I should be back to my regular 3 videos on YouTube this week - I have at least 2 in the hopper filmed... just need to edit them and get them up!


Find me on YouTube: https://www.youtube.com/@goow

Shop my designs & handmade skin care: https://shopgoow.com


psst! I've got a 2-for-$32 discount on my bakuchiol cream/primer up on the web site right now!

ο»Ώ

Thanks and remember: be yourself. Love yourself. Take care of each other,

πŸ’œ Shelly


Who's Shelly?

I’m a beauty enthusiast, entrepreneur, and professor of media arts and design. I send out emails about once a week on beauty, self-care, and lifestyle with a geeky twist - plus, of course, updates on any tools I’m building for the love of beauty (like my Roll-A-Look eyeshadow color generator and upcoming foundation tools). 


What's this email about?

If you love makeup and skin care and self-care too, this newsletter is made for you! Besides life and work updates, I’ll share science-based tips and easy techniques to help you look and feel your best. Stick around for the fun. 


Let's keep in touch!

This is a collaborative space, too. Feel free to hit reply if: 

- You care about a topic you’d like to see covered here. 

- You found a useful resource or a must-have product that would help others and want to share it.

- You just want to say hi! 

Share
Get the next issue in your inbox
Free, and you can unsubscribe any time.

5 comments

Amy 2 years ago

Hi Shelly, I would love to be put on the consideration list for a sample of tattoo balm! Xx, Amy

Shelly Hokanson 2 years ago

Awesome, Amy! I just emailed you =D

Carrie 2 years ago

Hi Shelly, I’d love to be a tester I have one tattoo on my neck cool! 🎣 carrie

Karla 2 years ago

Hi Shelly, I would love to get a sample and or small jar of yourBacuchi cream/primer. I’ve never tried Bacuchi anything. Can’t wait to try you whipped body scrub and Whipped soaps.

Shelly Hokanson 2 years ago

Hi Karla! I don't have sample sizes of the bakuchiol cream, but I do have it 20% off through Memorial Day :) shopgoow.com

More issues

All 40 β†’
#3 May 14, 2024

😸 All About Shelly's Cats

Read issue β†’
#2 May 10, 2024

β˜€οΈ Chemical or Physical Sunscreen: Which is better?

Read issue β†’