Hey there ,
So apparently yesterday...
The almight King of Marketing sass wrote my email for me...
But...
What actually happened was...
I included a quote from Ben and added attribution...
Than I decided it wasn't a good fit and deleted it but left the attribution in place..
Then hit send without vetting...
Sigh...
You'd think after 30+ years at this...
Anyways...
It is what it is...
Yesterday I spent some time auditing some practices...
All stuck between $3K and $7K monthly.
All working hard.
All making the same mistakes.
Here's the one I see most:
The Multi Platform Hustle.
You're posting to Instagram, LinkedIn, Twitter, TikTok, and YouTube.
Someone told you to maximize your reach.
#bevisibleorgohome
#rollingmydreamyeyes
Here's what actually happens:
Your attention scatters across 5 platforms.
Each gets 20% effort.
20% effort = 20% results.
Every algorithm rewards consistency.
Punishes sporadic posting.
The result?
You're exhausted doing everything.
Making money on nothing.
Meanwhile...
Tribemasters banking $20K+ monthly?
They picked one platform.
Mastered it.
Made it profitable.
Then expanded.
One platform.
Not five.
And get this:
That's mistake #1 of 12.
The others?
Just as deadly:
Giving away complete systems for free (trains people to never pay).
Nurturing leads for months (they cool down, not warm up).
Keeping programs always open (kills urgency dead).
One-price-fits-all (leaves 70% of revenue on the table).
Building complex funnels for months (instead of selling with a simple 2 page document today).
Each mistake costs you money monthly.
Most practitioners are making 8 of them.
Here's what I realized:
These practices aren't stuck because they don't know enough.
They're stuck doing things that feel right but don't work.
Good news:
It's fixable in a week.
Not "read 40 books" fixable.
Just stop doing what doesn't work.
Do what does.
Problem is:
From inside your practice, these mistakes are invisible.
They look like best practices.
They look like what everyone's doing.
They look smart.
Until you audit yourself and go:
"Wait. That's why I'm stuck."
So here's my question:
Which mistakes are you making?
And what's it costing you?
Chew on that.
And till tomorrow...
Get out of your own way.
CTM
P.S. I broke down all 12 mistakes, how to spot them, and the exact fix for each. Want it? Reply: MISTAKES
P.P.S. Warning: Some of these fixes contradict everything you've been taught. Which is probably why you're stuck. If you can handle that, reply and I'll send it.
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