Hello, Journey experts
A crucial part of finding repeatable clients
It is an act of using colors, words and images, to subconsciously activate specific, feelings, memories or desires in people
To ensure a prospect makes a purchase without a hard sell.
The idea is that the more interaction a person has with your brand the less it feels like selling
How can you use this in your travel business?
For example
If you plan tropical vacations, having images of sandy beaches, palm trees and turquoise water help prime your prospects.
It enhances positive feelings and a desire for that destination.
How can you use this to your advantage?
Always stay on Brand!
See you next Friday
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