Hey friend 👋
Let’s talk about something that might sting a little…
This is the reason you’re still broke as a freelancer.
You probably think low prices attract more clients, right?
Wrong.
Low prices don’t attract clients. They scare them away.
Let me tell you a quick story.
A friend of mine was building an MVP for their startup. They had already hired a developer, paid him 50% upfront, and waited patiently. But guess what? The guy never delivered. Total flop.
So they reached out to me for help, and I referred another developer I knew was really good.
But here’s where it gets interesting. His price was way lower than they expected.
In fact, his entire fee was less than the deposit they had already paid the first (failed) developer.
Now, instead of being happy about the cheaper rate, my friends got worried.
They thought, “Wait… why is he charging this low? Maybe he’s not that good.”
Crazy, right? But that’s how most clients think.
They only went ahead with him because I personally vouched for him.
And guess what? In just a few weeks, he delivered an amazing job.
But here’s the thing…
He almost lost that gig simply because his price was too low.
And that’s the lesson I want you to take away today:
👉 Clients often associate higher prices with higher value.
If your rate is too low, you don’t look like a “great deal.”
You look like a risk.
So the next time you’re setting your price, remember this.
Charging too low doesn’t make you look affordable. It makes you look inexperienced.
Know your worth and stick to it.
Your skills are valuable. Start acting like it.
Catch you inside,
Samuel Ochuko
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