As a digital agency, you don't need SEO or a content calendar to get clients from content marketing. What you need is one blog post that educates & converts. Here are 3 ideas to use this method to grow your pipeline.
Assuming you're a paid ad agency. Here are three ideas 👇
1️⃣ How Amazon Closed 2x More Sales Without Increasing Ads Budget
2️⃣ How to Get 10,000 Clicks With a $50 Ads Budget
3️⃣ How to Double Leads and Slash CAC by 50%
Or use this structure/formula to come up with your own topic ideas:
👉 A case study of how you solved a problem
👉 A case study of how a biz solved a problem (i.e reverse engineering)
👉 A description of your unique process or methods for solving a problem
Then, choose one.
What do you do next?
- Write the most actionable blog (or video) on your one topic.
- Optimize it for trust, value and conversion (CTAs and magnets)
- Spend a lot of time and resources distributing and promoting it
No:
1. Need for SEO or AIO
2. Waiting for Google or AI search to bless you with traffic
3. Content treadmill or publishing one blog every week/month.
One blog bringing in all the clients you need.
Go crush your pipeline goal.
PS: This was based on my last post on LinkedIn. Follow me on LinkedIn.
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