Jenna Zaffino, NBC-HWC by Jenna Zaffino

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The 10,000 Step Myth: Let's Bust It Together!

Lately, I've been hearing a lot of this from my clients: "I'm getting my 10,000 steps, but..."

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Hi ,


Lately, I've been hearing a lot of this from my clients:


"I'm getting my 10,000 steps, but..."


Sound familiar?


Here's the truth bomb: That 10,000 step goal? If we're being honest, it wasn't created with your optimal health in mind. It was a marketing tactic. 🤯


Let's Rewind to 1965


A Japanese company launched the first pedometer and called it "Manpo-kei" - literally, "10,000-step meter." It seemed like a good number to start with and just like that, a marketing goal became the gold standard for fitness trackers.


But here's what I see happening with clients and this "magic" number:



This is where personalized coaching makes all the difference.





The bottom line: Fitness trends are great for inspiration, but they're not a one-size-fits-all solution.


The questions to ask yourself are: What do I believe is possible for me/my life when I engage in a significant amount of movement each day? And: How many steps) or movement in general do I believe is my baseline to realize that vision for my life.


Arbitrary goals can be simple to follow, but are flimsy and often don't account for your actual life experience.


Working with me as your coach means that your goals are supported by the things that matter most to you.


Despite the rush of accomplishment we feel when our smart devices buzz with approval, there is a bigger motivator at play for all of us that can help infuse joy, consistency and purpose into our health efforts.


Let's chat! I've got a few spots open for complimentary health coaching consultations this fall. We'll discuss your goals, challenges, and create a personalized plan to get you the results you deserve.


Click below to schedule your free consultation today!


P.S. Stay tuned for an exciting announcement about my upcoming Fall Into Lunch challenge! It's designed to help you create some satiating and exciting mid-day meals to keep you nourished and fueled for however many steps you take that day.


As always, thanks for being here!

✌️ Coach JZ

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Wednesday: Functional Flow


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