Ash Flash Market Brief: Nobody's Measuring Good Enough Against What's Actually Possible
Why good is not good enough for independent funeral homes. What the data shows and why it’s so hard to see form the…
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Owning the pipeline before it runs dry
An owned planner, connected to a follow up system that runs all the time, is how you solve it. The families you served…
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Carrying the weight that doesn’t go away
Nobody had written a protocol for September 11th, because nobody had imagined September 11th
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The sound that crosses every line we draw in the sand
Because telling the truth about the things that broke your heart is how you keep faith with the people and the moments…
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Two stories from the wire, when combined, will tell you more about the next five years of death care than any keynote is willing to reveal
The competition for licensed directors is no longer about salary and a good schedule. It is about whether a young…
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Legacy reputation isn’t enough anymore: What independent Funeral Homes are losing before the first call
It means your digital presence has to do something your reputation used to do automatically, which is earn the first…
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Funeral Industry Market Brief for August 31st
Four stories crossed my desk this week that look completely unrelated until you put them side by side.
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AI won’t take the arrangement room, it will decide who gets to stay in it
What does it actually mean to own and operate a small funeral home in this era?
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