the john ashworth files by John C Ashworth

the ash flash Oct 2, 2026

The Gift of a funeral plan: What Pre-Need Is truly offering and How to Protect It

A client who knows where their money is, has a copy of their contract, and has been told they can call anytime is a…

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the ash flash Oct 1, 2026

Why Remento Could Be the New Front Door to Every Pre-Need Conversation

Remento changes the entry point to this whole process. Instead of opening with funeral planning, you open with legacy.…

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the ash flash Sep 22, 2026

Pre-need Content Brief — Monday, September 21, 2026

Inside you will discover proof of what th infrastructure I’m always talking about buys you...

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the ash flash Sep 19, 2026

Lean is a position now, not just a constraint

Independent funeral homes have been running lean for decades. The difference is that for you, small was a constraint. AI…

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the ash flash Sep 18, 2026

You are the variable, NOT the economy

Your prospect is weighing what they want against what they fear, and somewhere in that equation is a version of this…

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the ash flash Sep 18, 2026

Why I built the Ashworth Academy & what I keep seeing inside the funeral profession

...the guy looks around at everything happening inside his industry, feels something shift in his gut, and decides to do…

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the ash flash Sep 15, 2026

Stop Watching the AI Debate and Start Using the Tool

That signal is the hardest thing to fake. And because it is hard to fake, it is the most valuable thing you can build…

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the ash flash Sep 15, 2026

Market Brief: Nobody Wins on a postcard alone anymore

Five Things Worth Knowing This Week in Pre-need

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