Everybody’s a Salesperson. Most Just Haven’t Figured That Out Yet.
I was driving down to Chicago Saturday. West Loop. Going to see my kids. Seventy degrees, which in Wisconsin in the…
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You’re Fixing the Wrong Part of Your Marketing
Most funeral homes are trying to fix their marketing at the top of the stack.Campaigns. Postcards. Facebook ads.All…
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The light bill no one saw coming...
A Sunday morning riff sparked by a Barron’s piece: AI is not just a “tech story.” It is a civilization-scale…
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No More Excuse
No More ExcuseI was talking with Welton Hong recently — CEO of Ring Ring Marketing and one of the sharpest digital minds…
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This is the $10 Million Dollar lesson funeral homes keep missing
"You can still dunk in the dark..." Remember that super bow ad? this is the $10 Million Lesson Funeral Homes Keep…
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The Hornet's Nest
In 2025, I spent some time with a firm in Northern Illinois that represents the true challenge for your family funeral…
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Why Thinking BIG is Actually Easier Than Playing it Safe
Mark Zuckerberg says, “Move fast and break stuff.”Most people hear that and think it’s reckless. But here’s what I’ve…
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When ‘Too Professional’ Becomes Your Biggest Liability
Episode OverviewIn this episode, John challenges one of the funeral profession’s most damaging beliefs: that being…
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