Ken Williams

All issues

How to Move the Needle

How to Move the Needle

Good morning, ,


I recently saw a social media post from a friend and mentor who talked about "PBT" versus "OBT."


I think a lot of times, we spend our time and energy in "PBT," Process-based thinking insted of Outcome-based thinking.


We go through the motions rather than try to create or move towards a desired outcome.


By spinning our wheels, we feel busy, but we're not making any progress.


Just like a stairmaster at the gym makes us feel like we're climbing stairs, but at the end of the workout, we're still on the gym floor. We're exhausted, but we haven't left our starting point.


To move the needle, work towards outcomes rather than motions.


You've got this!


Ken


PS. Want to have a deeper conversation? Let's chat. I keep my open availability updated here: or follow this link: https://zcal.co/kenwilliams/breakthrough

Share
Get the next issue in your inbox
Free, and you can unsubscribe any time.

0 comments

More issues

All 185 →
#29 Oct 27, 2025

You Don’t Lose Until You Quit

Read issue →
#28 Oct 24, 2025

Make Sure You're Making the Right Decision

Read issue →