Where's your anchor, captain?
Anchoring applies to more than just the nautical world. It's one of the most useful psychology concepts to understand.
Not only can smart anchoring change your perspective and your life, but knowing it can help you to spot shady sales tactics that many people and companies use today. Anchoring has such varied uses because it's a fundamental part of human psychology.
What is Anchoring?
When we receive a piece of information, and then another (related) piece of information, we tend to use the first piece of information to help us interpret the second, third, and fourth piece of information. The first piece becomes an anchor of sorts, often holding more weight in our minds simply because we saw it first.
But what happens when the first piece of information is the most inaccurate one? What if the second and fourth piece of information we see are actually the most accurate and useful anchor points? That's when anchoring can hurt or deceive us.
The most common example of sketchy anchoring is when someone introduces a product with an enormous claimed value that far exceeds its true value. (It seems that I'm the only entrepreneur online who doesn't do this.) You see it all the time, where online marketers seemingly pick a value out of thin air.
"Worth over $3,697!"
Yeah, sure it is...
But if they can successfully anchor you to a package value of $3,697 or anywhere near that number, then $300 sure seems like a bargain! But when it's only actually worth $20, that's no bargain, it's a ripoff.
Read the full article below, and set smart psychological anchors!
Master Anchoring Psychology to Feel Better, Make Smarter Decisions, and Avoid Scams
Share this article: Facebook | Twitter
Cheers,
Stephen Guise
---------
Have You Read My Books?
If you like my newsletters and blog posts, you'll love my books. I'll spend hours on a post, but I spend years researching and writing my books to make them as useful and actionable as possible. I promise you they are worth the small investment!
The Magic of Momentum (New!): eBook | Paperback | Audiobook
Momentum is the way to build winning streaks and resilience. It affects our behavior at all times—this book will help you to leverage it to change your life!
Mini Habits: eBook | Paperback | Audiobook
My first book is in 21 languages! It details the easy habit formation strategy that has changed thousands of lives (including mine)! Also on iBooks, Nook, KOBO, & Google.
Mini Habits for Weight Loss: eBook | Paperback | Audiobook
Finally, an alternative to dieting that works. Mini Habits for Weight Loss will show you how to make dietary changes in a sustainable, permanent way that doesn’t trigger biological or neurological resistance. Also on iBooks, KOBO, & Google.
How to Be an Imperfectionist: eBook | Paperback | Audiobook
Discover 20+ creative mini habit solutions to overcome perfectionism and get things done! Imperfectionists accomplish more with less stress.
Elastic Habits: eBook | Paperback | Audiobook
Read Elastic Habits if you want to know how to give your (mini) habits the superpower of elasticity! This is the ultimate habit-building strategy.
More Resources
- Subscriber Treasures: Read the first chapter of Mini Habits, download the set of 40 free focus wallpapers, read my full anti-stress eBook, or check out some great focusing tools. They're all here and they're free for you!
- Minihabits.com: The place for mini habit ideas, elastic habit products, tutorials, and more!
- Stephenguise.com: My primary blog. As a subscriber, you see just about everything I write, but I've been writing here since 2011, so the blog contains hundreds of posts to peruse (many of which are gems).
- Facebook community: Discuss this post and/or my books!
- Mini Habits shop: Custom-designed habit trackers and more. I love my subscribers, so you get a 10% off all orders with coupon code SUBSCRIBERLOVE
PS. You're receiving this email because you signed up for the Mini Habits newsletter. Thank you for reading and I'll talk to you next Tuesday!
0 comments