Ads are coming to AI shopping + Your team is hiding their AI use
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Digest #61 → Subscribe 5 minute read AI shopping assistants are about to get ads. Amazon Rufus is already doing it. ChatGPT is next. Meanwhile, your team is hiding how much they use AI. And they're scared. CortexIQ Round 2 is moving. 8 spots left. Let's get in to it. The Search Bar Is DyingRemember typing keywords into Amazon? That's becoming a relic. Rufus is now serving 250 million customers. Not through keyword search. Through conversation. Here's the number that matters: shoppers using Rufus show 60% higher purchase intent than regular search. Read that again. 60% higher purchase intent. That's not a marginal improvement. That's a different game entirely. And now Amazon's monetizing it. They're testing "sponsored prompts." Pay-to-play suggested questions that lead shoppers toward your products. Instead of bidding on keywords, you'll be bidding on conversational intent. ChatGPT is right behind them. Code in their Android beta shows "search ads," "bazaar content," and "search ads carousel." They've got 800 million weekly users. 2.5 billion prompts per day. That's one of the largest advertising platforms in history. They just haven't turned it on yet. Sam Altman once called ads combined with AI "uniquely unsettling" and a "last resort." Guess the last resort arrived. What this means for you: The customer who types "organic coffee beans" is being replaced. By the customer who asks "I need a strong morning coffee that's not too bitter, what should I get?" Your listing copy and backend keywords still matter. But AI assistants are now reading your entire product page. Images. Reviews. Q&A. Everything. And they're deciding whether to recommend you or your competitor. Early movers on sponsored products cleaned up. Same thing is about to happen here. The agencies who figure out AI-mediated discovery will win clients. The ones still focused purely on traditional PPC will wonder what happened. One more thing. When an AI decides whether to recommend your product, it's scanning for trust signals. Review quality. Q&A completeness. Image clarity. Return rate. If your listing doesn't pass the AI's "would I recommend this?" test... You're invisible. Your Team Is Hiding Their AI UseAnthropic just did something interesting. They used Claude to interview 1,250 professionals about how they actually use AI at work. The surface stats look great: 86% say AI saves them time. Workers estimate 30-50% productivity gains. One person said it's like having "a really smart assistant who never sleeps." Sounds good right? Here's where it gets uncomfortable. 69% reported feeling stigma around using AI at work. And 55% voiced concern about their own future. Creative professionals are hiding AI use from their peers. Scientists want AI as a research partner but don't fully trust it. One engineer at Anthropic itself said it "feels like I'm coming to work every day to put myself out of a job." That's an engineer at the company that makes Claude. Why you should care: If your team is hiding their AI use, you have a problem. Not because they're using AI. That's fine. Because they don't feel safe talking about it. Which means: You don't know how work is actually getting done. You can't identify what's working or share it across the team. You can't build real AI workflows if everyone's pretending they're still doing everything by hand. This isn't a tools conversation. It's a culture conversation. The agencies and brands who create environments where using AI is encouraged, discussed, and quality-controlled... They're going to crush the ones still pretending it's 2023. CortexIQ Update - 8 Spots Left 🚀Round 2 is the final early-adopter tier before full pricing. We opened 10 spots. 2 are already gone in just a few days What a $200 deposit gets you: Reserved spot in Round 2 (final discounted tier). 25% off locked in for life. White-glove onboarding with our team. Dedicated Slack channel with beta progress updates. Deposit counts toward your first month. Fully refundable until official sign-up. ZERO RISK Pricing: Growth (5 marketplaces): $748/mo (reg. $997) Scale (10 marketplaces): $1,123/mo (reg. $1,497) Agency Elite (15 marketplaces): $1,498/mo (reg. $1,997) Agencies are joining because CortexIQ consolidates tools, lets your team do more, and gives you a 24/7 AI command center right inside Slack. Built for multi-account workflows from day one. CLICK HERE to learn more and lock in your spot! 🛠️ ResourcesTools by SellerSynapse:
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