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Amazon Intelligence Weekly

Amazon PPC and Brand Management professionals - whether you're a solo operator, agency leader or seller - this is your go-to resource for optimizing your operations and staying ahead of the competition in the ever-evolving Amazon advertising and management landscape. New issue every Monday!

Their best devs haven't touched code since December. Meanwhile your Chinese supplier just launched a TikTok brand. Plus: CortexIQ hits 12 agents.

Spotify stopped writing code. Your Amazon ops are next.

Digest #71 → Subscribe 7 minute readTLDR: Spotify's best developers haven't written a line of code since December. AI agents are running the show. Amazon operations is next. Your Chinese supplier just became your competitor. TikTok made it stupid easy for factories to sell direct. CortexIQ beta update: 12 specialized agents. 4 spots left. First beta tester starts this week. Let's get in to it. AMAZON OWES YOU MONEY Lost inventory. Damaged units. Fee errors. Overcharges. Amazon doesn't tell...

Most Amazon sellers didn't notice. Here's why that matters.

AI agents are coordinating without humans

Digest #70 → Subscribe 5 minute readTLDR: An AI agent went from bedroom project to Cloudflare production in five days. Bots are building social networks and coordinating without humans. Meanwhile, 43% of CMOs admit their marketing data isn't trustworthy. Every platform claims credit for the same sale. The real shift: Stop perfecting measurement of what happened. Start compressing feedback loops faster than competitors can. Let's get into it. AMAZON OWES YOU MONEY Lost inventory. Damaged...

Vibe coding crushes simple admin tasks. We've built dozens. But for managing your Amazon business? It falls apart fast. Here's the line.

Vibe code admin tasks. Not your Amazon stack.

Digest #69 → Subscribe 5 minute readTLDR: Everyone's talking about "vibe coding" now. Build your own tools without being a developer. Replace expensive SaaS for pennies. We've done it. PPC analyzers. Website rebuilds. It works for simple stuff. But here's what nobody mentions: when you need something to actually manage your Amazon business with full context, vibe coding falls apart fast. Bad outputs. Broken workflows. Hours wasted. Let's get into it. AMAZON OWES YOU MONEY Lost inventory....

Most sellers pull reports, stare for 10 minutes, then go back to PPC. Here's how to turn those dashboards into action items in minutes.

Your competitors analyze data in 3 minutes now

Digest #68 → Subscribe 7 minute readTLDR: Amazon gave you more data than ever. Customer Journey Analytics. Search Query Performance. Customer Loyalty dashboards. But most sellers still make decisions based on gut feel because they don't know what to DO with it. AI turns dashboards into decisions. We'll show you exactly how to use Claude or ChatGPT to analyze Amazon's data firehose in minutes instead of hours. CortexIQ just filled another seat. 4 spots left out of 20 before we close the doors....

Amazon published how Rufus actually works. How it reads listings. How it picks products. If your listing can't answer questions, you're invisible.

Amazon just revealed how Rufus picks winners

Digest #67 → Subscribe 7 minute readTLDR: Amazon just revealed how Rufus actually works. It's already driving $10 billion in sales and converting at 2x the rate of regular search. Keyword stuffing is dead. Natural language answers win. If your listing can't answer customer questions, Rufus skips you. CortexIQ filled 3 more seats this week. 5 spots left out of 20 before we close the doors completely. Let's get in to it. AMAZON OWES YOU MONEY Lost inventory. Damaged units. Fee errors....

60% of searches end without clicks. YouTube dominates AI citations 200x over competitors. Discovery queries skip your site entirely. Here's what works.

AI ignores your website completely 🤦‍♂️

Digest #66 → Subscribe 7 minute readTLDR: New research exposes how AI search actually works. 60% of searches now end without a click. YouTube gets cited 200x more than any other video platform. Discovery queries make up 31% of all searches and AI skips your brand site entirely for those. If you're not on YouTube and review platforms, you're invisible to 800 million weekly ChatGPT users making buying decisions. Your SEO strategy is worthless for AI search. Let's get in to it. Amazon Owes You...

Instagram's head declares perfect posts worthless. Here's why that's your brand opportunity + the missing layer 95% of sellers don't know about.

Why Instagram's AI crisis is your brand opportunity

Digest #65 → Subscribe 7 minute readTLDR: Instagram's head just declared AI killed the curated aesthetic that made the platform famous. Raw, unpolished content is now your biggest brand-building weapon. Customer Knowledge Graphs are the "missing layer" deciding who wins in AI commerce. 90% of your business knowledge is unwritten - AI agents need it documented to recommend your products. You have about 6 months to get ahead before this becomes table stakes. Amazon Agencies: This Is The New...