Amazon Intelligence Weekly
Amazon PPC and Brand Management professionals - whether you're a solo operator, agency leader or seller - this is your go-to resource for optimizing your operations and staying ahead of the competition in the ever-evolving Amazon advertising and management landscape. New issue every Monday!
Rufus knows your customer. Does your listing?
Digest #82 → Subscribe 5 minute read TLDR: Amazon shipped 8 new Rufus features and quietly turned it into a profile-matching engine. If your bullets describe a product but not a person, Rufus has nothing to map you to. The federal tariff refund portal just went live. $166 billion is sitting on the table for importers, and Phase 1 is closing faster than most sellers realize. CortexIQ beta is now actively onboarding agencies two per week. A handful of testing spots are still open this round....
GPT-5.5 just changed the game
Digest #81 → Subscribe 5 minute read TLDR: OpenAI just dropped GPT-5.5 and it changes the agentic AI game for anyone running an Amazon business or agency. We're breaking down what it can actually do, how Skills and Plugins work, and what this means for automating your real ecom workflows. CloseIQ just launched its AI Amazon Sales Assistant. It lives on your agency website, qualifies your leads, and books calls while you sleep. Let's get into it. AMAZON OWES YOU MONEY Lost inventory. Damaged...
The AI they built but won't let out
Digest #80 → Subscribe 5 minute read TLDR: Anthropic built an AI that can break into basically any software on the planet. Then decided not to release it. The full story matters for every agency and seller building tools right now. We're breaking down what happened, why it affects you, and five simple things you should tell your AI coding assistant to do right now to protect the apps you're building.CloseIQ is getting a serious upgrade. A website chatbot for Amazon agencies that converts your...
AI agents are open for business
Digest #79 → Subscribe 5 minute read TLDR: AI agents are no longer a developer-only conversation. Claude just opened custom agent-building to everyone in public beta. Here's what that means for how you operate. Amazon's CEO just revealed the numbers behind a $200B AI bet. The platform you sell on is changing faster than most sellers realize. CortexIQ is live in beta. An AI agent command center built specifically for Amazon, doing the work agents were always supposed to do. A few early adopter...
Amazon's squeezing sellers from 3 directions
Digest #78 → Subscribe 5 minute read TLDR: Amazon is hitting sellers with three cash flow punches at once this month. Payout delays, credit card ad payments ending, and a new fuel surcharge. Here's what's actually changing and what to do about it. Prime Day is moving to late June. Your inventory timeline just got shorter than you think. CortexIQ is live in beta. Automated alerts, AI account snapshots, custom reporting, and a few early adopter seats still open. Let's get into it. AMAZON OWES...
The competitor research trap
Digest #77 → Subscribe 4 minute read TLDR: Claude's computer use feature is genuinely impressive for Amazon competitor research. But it burns through your usage limit fast and doesn't scale for agencies managing dozens of brands. Here's what actually works at volume. Amazon just ended FBA commingling. If you're a reseller, the deadline was today. Here's exactly what changed and what it means for your prep workflow. CortexIQ just onboarded its first live beta member. Here's where the product...
Rufus is the new front door
Digest #76 → Subscribe 4 minute read TLDR: Walmart just shoved its AI chatbot inside ChatGPT. In-chat checkout flopped hard. The real story is what that means for Rufus and every Amazon seller watching from the sidelines. Nine out of ten small businesses say they love AI. Fewer than one in five have actually wired it into how they operate. That gap is where money is being lost. CortexIQ is almost live. Here's what it looks like right now. Let's get in to it. AMAZON OWES YOU MONEY Lost...