Amazon Intelligence Weekly

Digest #67 → Subscribe 7 minute readTLDR: Amazon just revealed how Rufus actually works. It's already driving $10 billion in sales and converting at 2x the rate of regular search. Keyword stuffing is dead. Natural language answers win. If your listing can't answer customer questions, Rufus skips you. CortexIQ filled 3 more seats this week. 5 spots left out of 20 before we close the doors completely. Let's get in to it. AMAZON OWES YOU MONEY Lost inventory. Damaged units. Fee errors....

Digest #66 → Subscribe 7 minute readTLDR: New research exposes how AI search actually works. 60% of searches now end without a click. YouTube gets cited 200x more than any other video platform. Discovery queries make up 31% of all searches and AI skips your brand site entirely for those. If you're not on YouTube and review platforms, you're invisible to 800 million weekly ChatGPT users making buying decisions. Your SEO strategy is worthless for AI search. Let's get in to it. Amazon Owes You...

Digest #65 → Subscribe 7 minute readTLDR: Instagram's head just declared AI killed the curated aesthetic that made the platform famous. Raw, unpolished content is now your biggest brand-building weapon. Customer Knowledge Graphs are the "missing layer" deciding who wins in AI commerce. 90% of your business knowledge is unwritten - AI agents need it documented to recommend your products. You have about 6 months to get ahead before this becomes table stakes. Amazon Agencies: This Is The New...

Digest #64 → Subscribe 5 minute read🎄 TLDR 🎄 Your Amazon click-through rate is probably costing you thousands. Earlier this year our COO Nicholas Hodge sat down with a CTR specialist who's helped brands double and triple their performance. Now that we're headed into 2026 it's worth reviewing what's actually been working and will continue to work in 2026 and beyond! Oh and a quick update on CortexIQ: we're gearing up for wider release! Let's get in to it. Where Is Your Amazon PPC Budget...

Digest #63 → Subscribe 7 minute readTLDR: OpenAI just dropped ChatGPT Images 1.5. It's faster, smarter, and actually lets you edit without starting over. Shopify's Winter '26 updates prove AI shopping isn't coming. It's already here. CloseIQ just launched an AI chatbot that pre-qualifies your leads and books calls for you. Let's get in to it. Where Is Your Amazon PPC Budget Leaking? Most sellers know something is off in their PPC account. They just don't know where. Wasted spend hides in...

Digest #62 → Subscribe 7 minute readTLDR: GPT-5.2 just dropped. Here's why it matters for Amazon work specifically. TikTok Live is converting at 30%. That's not a typo. CortexIQ update: Report infrastructure coming together. Let's get in to it. Where Is Your Amazon PPC Budget Leaking? Most sellers know something is off in their PPC account - they just don’t know where. Wasted spend hides in search terms, match types, and campaigns that look “fine” at first glance. One of our trusted Amazon...

Digest #61 → Subscribe 5 minute readTLDR: AI shopping assistants are about to get ads. Amazon Rufus is already doing it. ChatGPT is next. Meanwhile, your team is hiding how much they use AI. And they're scared. CortexIQ Round 2 is moving. 8 spots left. Let's get in to it. The Search Bar Is Dying Remember typing keywords into Amazon? That's becoming a relic. Rufus is now serving 250 million customers. Not through keyword search. Through conversation. Here's the number that matters: shoppers...