Amazon Intelligence Weekly

Digest #58 → Subscribe 5 minute read Hey Amazon Pros 👋 TL;DR: AI on Amazon is shifting again and this week it’s all about how buyers shop and how brands get found. Amazon quietly rolled out major upgrades across Rufus, Amazon Business Assistant, and its AI-powered procurement stack. Together, these shifts signal a future where discovery, comparison, and purchasing happen through conversational AI layers sitting on top of your listings… Not inside them. The sellers and agencies who adapt fast...

Digest #57 → Subscribe 5 minute read Hey Amazon Pros 👋 TL;DR:The ecommerce world finally hit an inflection point this week. AI shopping agents aren’t just emerging - they’re now colliding with existing marketplace rules, triggering the first real legal fight over how bots interact with platforms built for humans. At the same time, Amazon quietly introduced a new SP-API fee model that will reshape how tools get built, who can afford to innovate, and what “internal tooling” even means going...

Digest #56 → Subscribe 7 minute read Hey Amazon Pros 👋 If you're still manually creating client reports every week, you're leaving money on the table. Not because you're doing it wrong - but because you're doing it at all. Claude just released a feature that can automate your entire reporting workflow. We're talking 2-3 hours per client, reduced to 15 minutes. The ROI? $91,000 annually for a 10-client agency. And that's just one workflow. Plus, we've got a major CortexIQ update - it's...

Digest #55 → Subscribe 8 minute read - listen instead? Click Here Hey Amazon Pros 👋 This week we're diving into how to create professional UGC ads without hiring creators, Amazon's major shift toward video advertising, and a pricing transparency test that's going to change how you run deals. Plus, we're sharing the latest CortexIQ breakthrough that just cut listing optimization from hours to 30 seconds. Let's dive in. TLDR; inside today's newsletter: 🎥 How to create UGC product ads using...

Digest #54 → Subscribe 8 minute read - listen instead? Click Here Hey Amazon Pros 👋 Hey Amazon Pros 👋 This week we're talking about the biggest retail AI partnership yet, Amazon's first fee increase in two years, and why your Google Search Console data just dropped off a cliff (spoiler: that's actually good news). Plus, stick around for the end where we're revealing CortexIQ's AI Agent Command Center that's now live and working. TLDR; inside today's newsletter: 🤖 Walmart + OpenAI: Shop...

Digest #53 → Subscribe 5 minute read - listen instead? Click Here Hey Amazon Pros 👋 Big week for automation. We're testing CortexIQ's Slack integration (it's working), and we're about to show you how to eliminate 15-20 hours of manual work every time you onboard a new client. Plus Amazon finally made their listing management page actually useful. Let's dive in. TLDR; inside today's newsletter: 🤖 CortexIQ Slack integration is functioning - agencies can soon ask questions about client accounts...

Digest #52 → Subscribe 5 minute read - listen instead? Click Here Hey Amazon Pros 👋 OpenAI just dropped Sora 2, and the game for product videos, ads, and social content completely changed this week. We're talking physics-accurate videos with synced audio from a text prompt. No production crew. No expensive gear. Just type what you want and watch it render in minutes. Plus Amazon quietly rolled out some fee changes and new dashboards that affect your bottom line starting this month. TLDR;...