Your SOPs can now run your Amazon operation

Published about 3 hours ago • 3 min read

Digest #72 → Subscribe​

5 minute read​
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TLDR: Your existing Amazon SOPs can now onboard an AI agent that runs your ops autonomously. OpenClaw changed the game. Claude Sonnet 4.6 just made it easier.

Prime Day may be moving to June. If you're not planning for it now, you're already behind.

Let's get in to it.

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YOUR AMAZON SOPs JUST BECAME YOUR MOST VALUABLE AI ASSET

Most sellers who've tried OpenClaw hit the same wall.

They download it. They set it up. They stare at a blank SOUL.md file and have absolutely no idea what to put in it.

So they type something generic, get generic results, and conclude that AI agents are overhyped.

They're not overhyped. The onboarding is just broken.

Here's the thing nobody's explaining clearly: OpenClaw agents are only as capable as the instructions you give them. Think of it exactly like hiring a new VA.

A VA with no SOPs does mediocre work. A VA with a detailed operations manual hits the ground running.

Same principle. Different technology.

The good news is you probably already have what you need.

Those Google Docs your team follows for PPC management.
The Notion page explaining how you handle negative reviews.
The checklist your VA uses for weekly inventory checks.
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Even the rough notes in your head about how your business actually runs.

That's your agent's onboarding package. It just needs to be structured properly.

This is where Claude Sonnet 4.6 becomes your secret weapon.

Sonnet 4.6 dropped this week and it's meaningfully better at sustained, structured work than previous versions.
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Feed it your existing SOPs, describe your workflows, tell it how your Amazon operation runs. Claude turns that raw information into a clean, structured brief.

Then hand that brief to your OpenClaw agent and tell it to build out its own SKILL files from it.

That's the part most people are missing. OpenClaw agents can read your documentation and write their own configuration files.
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You're not manually editing markdown. You're giving the agent its employee handbook and letting it do the setup work itself.

What does this actually look like in practice?

Say you manage PPC for 10 Amazon accounts. You have a process. ACOS thresholds. Rules for when to pause keywords. How you handle seasonal budget shifts.
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Maybe it's in a doc, maybe it's just in your head.

You sit down with Claude. You describe all of it.
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Claude structures it into a proper brief. You hand that to your OpenClaw agent. The agent builds a PPC management skill from it and starts operating inside those rules.

And when your process changes? You don't start over.

You just tell the agent. "We're changing our ACOS threshold from 30% to 25% for Q2." It updates its own skill file. Done.

This is the shift that matters. Not AI answering questions. AI running processes.

The sellers building this infrastructure right now, while everyone else is still figuring out what OpenClaw is, will have an operational advantage that's genuinely hard to replicate.

Your SOPs aren't just training documents anymore.

They're the source code for your AI ops team.

PRIME DAY MAY BE MOVING TO JUNE. HERE'S WHAT TO DO NOW.

Nothing is confirmed. But the signals are strong enough to start planning.

Industry insiders are speculating Amazon is targeting June 23-26, 2026 for Prime Day. Only the second time it's ever happened in June.

Why the move? The last two Prime Days underperformed. June pulls revenue into Q2, making quarterly numbers look stronger. It also creates cleaner separation from Prime Big Deal Days in October and the Black Friday season.

Here's what it means for sellers.

A June Prime Day moves inbound deadlines up 4-6 weeks. Ocean freight POs that normally go out in Q2 need to go out now. Your promotional budget, your creative, your deals calendar. All of it shifts earlier.

Smart move right now: plan as if June is confirmed. Talk to your freight forwarder. Review inventory projections. Get your listings conversion-ready before the traffic surge.

If it moves back to July, you've lost nothing.

If it stays June and you waited? That's a harder conversation.

Amazon hit $68.6 billion in ad revenue in 2025. They know exactly what they're doing with the timing.

The question is whether you'll be ready when they flip the switch.

🛠️ Resources

Tools by SellerSynapse:

  • ​CortexIQ - AI agent command center for Amazon coming soon!
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  • ​CloseIQ - Instant Amazon PPC audits to close deals quickly

Free Amazon Tools from SellerSynapse:

That's it for this week! Have questions or feedback? Hit reply - we read every response.

Forward this to a brand owner or agency who needs to stay ahead of the curve.

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