Amazon killed Posts (here's what to focus on instead)
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Digest #35 → Subscribe Hey Amazon Pros 👋This week brings game-changing insights on using Amazon Marketing Cloud for Prime Day strategies, plus we're revealing how to turn ChatGPT into your personal PPC analyst that can spot wasted ad spend instantly through advanced N-gram analysis. We've also got critical Amazon platform updates and a hard lesson about chasing shiny objects that most sellers need to hear. Let's dive in! TLDR; inside today's newsletter:
💡 This Week's Poll
Results will be shared next week along with specific solutions for the top challenge! 📦 Amazon NewsPrime Day 2025 Prep Now Open Prime-Exclusive Price Discount scheduling is officially live for Prime Day 2025. High-quality discounts get increased traffic and visibility including 'Prime Day Deal' badging across Search, Cart, and Product Detail pages. Key details:
New Bulk Coupon Creation Amazon just launched bulk upload for creating up to 100 coupons at once. Single template now handles Subscribe & Save, Reorder, and standard coupons. Perfect for large catalogs or frequent promotional activities. Amazon Posts Officially Dead (Probably been dead for a while haha) Declining impressions and upcoming Search and Detail Page redesigns made Posts less valuable. All Posts creation discontinued after June 16, 2025, with full shut-off July 31, 2025. 🎙️ Synapse Sessions: AMC MasteryJust Released: Prime Day Strategies with Ali Babul Ali Babul from Trellis revealed how Amazon Marketing Cloud can transform your Prime Day performance through data-driven audience targeting. The Add-to-Cart Strategy Two weeks before Prime Day, customers window shop and add products to cart without buying. Create audiences of people who added to cart in the last 60 days but didn't purchase. Target these audiences across all ad types on Prime Day when deals go live. The 50% Cost Reduction Method Ali's team tested broad keyword campaigns with lookalike audience modifiers. Results: Customer acquisition cost dropped from $140 to $54 by targeting shoppers who match your best customers. The strategy works because you're only paying premium bids when the right shoppers see your ads. Path-to-Purchase Intelligence Most sellers rely on last-touch attribution, but AMC reveals the full customer journey. Example: Sponsored Display leads to Sponsored Brand Video, then converts via Sponsored Product. Understanding this path lets you fuel the entire sequence, not just the final converting campaign. Actionable Takeaway: Start creating audiences now for Prime Day. Focus on add-to-cart non-converters and recent customers who bought your "halo" products. These segments convert at higher rates and justify premium bid modifiers. 🛠️ AI Spotlight: ChatGPT PPC AnalysisTransform ChatGPT Into Your Search Term Report Expert Stop manually analyzing thousands of search terms with single clicks and no sales. Our latest walkthrough shows how to train ChatGPT to perform advanced N-gram analysis on your PPC data. What N-gram Analysis Reveals Instead of looking at individual search terms, N-gram analysis finds common words across multiple search terms. Example: If 50 search terms containing "vapor" have 190 total clicks but zero sales, you can negative phrase match "vapor" and eliminate all future waste. This prevents the "death by a thousand cuts" where individual terms don't have enough data to make decisions. The ChatGPT Training Process
Campaign-Level Precision Unlike spreadsheet tools, this method lets you analyze specific campaigns individually. Ask ChatGPT: "Show me top 10 words with most clicks and no sales in Campaign A only." Get detailed breakdowns of which search terms and keywords contain problematic words. Want to learn the full process? Watch the complete walkthrough video we'll link in this section to build your own custom PPC analyzer. 💡 SynapseBytes Insights: The Shiny Object TrapWhy Amazon Posts Failed and What It Teaches Us Amazon Posts launched with promise - free organic content placement to drive traffic. We tried implementing Posts for agency clients during our 8-year run. The reality? Extra busy work for our team with minimal measurable impact on sales. The Hidden Cost of Feature Adoption Every new Amazon feature requires:
Amazon Posts consumed hours weekly for content creation, scheduling, and performance tracking. Meanwhile, basic listing optimization and PPC management delivered 10x better results with the same effort. The Shiny Object Filter Before adopting any new Amazon feature, ask:
The Strategic Alternative Instead of chasing every Amazon update, focus on mastering tools that compound over time. AMC audience creation, advanced PPC analysis, and conversion optimization never go out of style. These skills transfer across platform changes and provide sustainable competitive advantages. Amazon will keep launching and discontinuing features. Your job isn't to adopt everything - it's to identify what drives real business growth. 🎯 Action Items for This Week
💪 Quick Win of the WeekDownload your search term report from the last 30 days and upload it to ChatGPT with this prompt: "Analyze this Amazon PPC search term report. Show me the top 5 individual words that have the most clicks but zero sales. I want to identify potential negative keyword opportunities." Even without the full N-gram training, this simple analysis can immediately reveal wasted spend opportunities. Want to go deeper? Watch the full walkthrough video (linked above) to learn how to build your own advanced PPC analyzer. 🛠️ ResourcesFree Amazon Tools from SellerSynapse:
That's it for this week! Have questions or feedback? Hit reply - we read every response. Forward this to a brand owner who needs to stay ahead of the curve. © 2025 SynapseBytes by Seller Synapse |