Sora 2 access unlocked and even better via HeyGen
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Digest #55 ā Subscribe 8 minute read - listen instead? Click Here Hey Amazon Pros šThis week we're diving into how to create professional UGC ads without hiring creators, Amazon's major shift toward video advertising, and a pricing transparency test that's going to change how you run deals. Plus, we're sharing the latest CortexIQ breakthrough that just cut listing optimization from hours to 30 seconds. Let's dive in. TLDR; inside today's newsletter: š„ How to create UGC product ads using HeyGen + Sora 2 (no creators needed) šŗ Amazon tests Sponsored Brand Videos at top-of-search - video is no longer optional š° Amazon's native price tracking test means fake discounts are about to get exposed ā” CortexIQ listing optimizer update: 30-second optimization with real results š„ Create UGC Ads in Seconds (No Creators, No Camera)You know those UGC-style product ads where someone talks directly to the camera about your product? The ones that convert like crazy on TikTok, Instagram, and increasingly on Amazon? Most sellers pay $50-200+ per video for those. Not anymore. HeyGen Just Made UGC Creation Stupid SimpleHeyGen integrated Sora 2 (OpenAI's video generation AI) and built a complete UGC ad creation system. Here's what you can do now: Upload your product image ā Select an avatar ā Generate a UGC ad ā Done. The avatar talks about your product like a real creator. You get 4-12 second videos perfect for social media and Amazon Posts. No filming. No hiring creators. No back-and-forth revisions. Why This Matters for Amazon SellersUGC-style content drives external traffic to your listings. It builds social proof before people even click. And now you can create dozens of variations to test different angles without the typical $200/video cost. The best part? You maintain consistent branding across all your products with the same avatar. How to Actually Use ThisHere's the actual step-by-step process: 1. Click "Create Video" in the bottom left of your HeyGen dashboard 2. Choose your format - Portrait for social media, Landscape for ads 3. Select a UGC avatar - Browse the library and pick one that fits your brand (filter by gender, ethnicity, age, tone) 4. Add your script in the left panel - Keep it 2-3 benefit-focused sentences 5. Adjust voice settings - Language, accent, speed, pitch, and style to match your brand 6. Preview and generate - Watch your UGC ad render in minutes Advanced workflow with Sora 2 integration: If you want to add dynamic B-roll or product scenes, HeyGen now lets you generate those using Sora 2 directly inside the platform. Just write a prompt describing the scene you want ("product being unboxed on kitchen counter, natural morning lighting") and it creates the footage instantly. Pro tips for better results:
The HeyGen Advantage Over Going Direct to SoraYou might be wondering: "Can't I just use Sora 2 directly from OpenAI?" Technically yes, but here's why HeyGen is better for product marketing: Access: Sora 2 is still invite-only with a waitlist. HeyGen? Available now. UGC Templates: HeyGen has pre-built product ad workflows with hundreds of realistic avatars. Sora 2 is raw video generation. Avatars: HeyGen gives you consistent talking avatars that you can reuse across campaigns. With Sora 2 alone, you're prompting characters into existence every time. Cost: ChatGPT Plus ($20/month) has watermarks on all videos. Pro tier ($200/month) needed for watermark-free commercial use. HeyGen's pricing is more practical for agencies. Workflow: HeyGen = 6 clicks and you're done. Sora 2 alone = complex prompting, hoping for consistency, separate editing. Bottom line: HeyGen is Sora 2 packaged specifically for marketers who need results, not experimentation. šŗ Amazon Tests Video Ads at Top of SearchAmazon is testing Sponsored Brand Videos in the most valuable real estate on the platform: the very top of search results. Sellers are seeing it live right now. Search for "neck pillow" and you'll likely see a video ad auto-playing before anything else. Not a banner. Not a static product carousel. A video. Why This MattersVideo captures attention in a way static images simply can't. Most sellers haven't adopted video ads yet because creating content requires more effort. That gap is your opportunity. Three action items:
The brands that move fast on this will dominate top-of-search placements while competition is still low. š° Amazon Tests Native Price TrackingAmazon is quietly testing a "Price History" button on mobile that shows shoppers the last 30 days of pricing data. The feature appears just below the list price and shows shoppers if your "lightning deal" is actually a historical low... or just marketing. What This MeansIf you've been playing the "inflate list price, then discount" game, shoppers will see right through it. Research shows 61% of Amazon products use inflated reference prices to fake savings. What to do now:
The era of "list price games" is ending. Build your brand on genuine value instead. ā” CortexIQ Update: Listing Optimizer Testing CompleteWe've been deep in development mode with CortexIQ, and this week we hit a major milestone. The Listing Optimizer agent just completed real-world testing. We ran it against an actual Amazon product listing. Fed it the current ASIN. Got back a complete optimization in 30 seconds. What it delivered:
The original listing wasn't broken. It was fine. But "fine" doesn't beat competitors who are constantly optimizing. What's next: We're now integrating the other AI agents into the system - Performance Guardian for monitoring, Optimization Engine for PPC recommendations, and Market Intelligence for competitor tracking. Everything will be controlled through Slack with simple conversational commands. No dashboards. No complexity. Just chat with your AI assistant. Early access launches November 3rd. We're selecting 10 beta users from the early adopter waitlist. Those 10 get 50% off for being part of building the platform. Waitlist closes November 3rd: agent.sellersynapse.com If you haven't signed up yet and want a shot at being one of the 10, get on the list now. ā š ļø ResourcesFree Amazon Tools from SellerSynapse:
That's it for this week! Have questions or feedback? Hit reply - we read every response. Forward this to a brand owner who needs to stay ahead of the curve. Ā© 2025 SynapseBytes by Seller Synapseā |