Newsletters

#62 Feb 8, 2023

🕵🏻‍♂️ Measuring B2B marketing for companies with a long sales cycle

Here are 3 categories and 11 core metrics that come into play when you want to measure B2B marketing for companies…

Read issue → #61 Feb 1, 2023

🕵🏻‍♂️ Full-Funnel B2B Marketing Strategy for 2023

Today I'll share with you the keys to a successful GTM strategy in 2023 (+ 3 unconventional campaigns you can launch).

Read issue → #60 Jan 25, 2023

🕵🏻‍♂️ Fixing sales and marketing misalignment

Here is a step-by-step guide to aligning sales and marketing teams around your strategy and outputs instead of inputs.

Read issue → #59 Jan 12, 2023

🕵🏻‍♂️ Allbound marketing explained

Here are 6 steps to build a cohesive demand gen, demand capturing, and social selling on LinkedIn

Read issue → #58 Jan 4, 2023

🕵🏻‍♂️ ABM & demand gen

Here are 05 checklists to merge ABM & demand gen

Read issue → #57 Dec 28, 2022

🕵🏻‍♂️ 4 mistakes marketers make on LinkedIn (and how you can avoid them)

Here are some of the biggest mistakes many marketers make on LinkedIn

Read issue → #56 Dec 21, 2022

🕵🏻‍♂️ 9 steps to go from 0 TO ABM

Here are 9 practical steps that will help you create a successful ABM strategy.

Read issue → #55 Dec 14, 2022

🕵🏻‍♂️ Full-Funnel Demand Gen

Here’s a step-by-step guide to a full-funnel demand gen

Read issue →