The Trenches by Andrei

Newsletters

#54 Dec 13, 2022

B2B Marketing communities 101

Hi, Many B2B marketers in our community are planning either to start a brand-new community or add activities to engage…

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#53 Nov 30, 2022

πŸ•΅πŸ»β€β™‚οΈ Revenue Operations

Revenue Operations: the future of sales and marketing teams

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#52 Nov 23, 2022

πŸ•΅πŸ»β€β™‚οΈ 4 stages of ABM

Today we’ll unveil the 4 stages of launching a successful ABM program

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#51 Nov 17, 2022

πŸ•΅πŸ»β€β™‚οΈ Full-funnel B2B marketing

Here's how most B2B companies market…(and the ugly truth behind it)

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#50 Nov 9, 2022

πŸ•΅πŸ»β€β™‚οΈ 7 B2B demand gen mistakes

You'll discover 7 bottlenecks you need to fix in your demand gen strategy

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#49 Nov 2, 2022

πŸ•΅πŸ»β€β™‚οΈ How to measure ABM campaigns?

Here are 4 different ways to measure ABM campaigns

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#48 Oct 26, 2022

πŸ•΅πŸ»β€β™‚οΈ How to switch from lead gen to demand gen?

Today you'll learn how Cognism shifted from lead gen to demand gen

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#47 Oct 19, 2022

πŸ•΅πŸ»β€β™‚οΈ The Art Of Customer Interviews

Hey , Did you know that most marketing campaigns are doomed beforehand because of naive B2B funnels? ​ B2B companies…

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