People who spend less time on their phone will have an advantage 10/18 I was in a waiting room the other day to get an annual physical. There were about a dozen other people there. Every single one was looking at their phone. It's hard to believe, bu...

Earlier this year, I read a tweet by Mike Pavlish, a successful copywriter who has probably made multiple millions at this point. I didn’t screenshot the tweet, but he admitted that he overused AI. Overusing AI made him a worse writer and affected hi...

Don't run ads unless you're ready to scale. Running ads too soon is a quick way to lose moneyA few years ago, I decided to coach people with eating disorders. That business never took off, but that’s where I learned many of my most painful lessons. O...

I can’t tell you how many times I’ve heard patients say something like this: “once I get [enter surgery here], then I will be fine.” It rarely turns out that way. It’s the mistaken belief that one surgery, pill, or solution will solve everything. Ha...

I know a private practice owner who admitted that he spent $10k on SEO to get patients. While he got clicks and patients, he didn’t get nearly as many as he expected. I’m sure the SEO agency promised him that his clinic would be flooded with clients...

Everything has protein now, including sparkling water and soda. The other day I was going through my feed of newsletters and happened to find an article about protein soda. Yes, now soda has protein. Take a brand Le Croix sparkling water or Vitamin W...

If you think spending $150 a month for a gym is a lot, consider gyms like BI and The Ness. Now you have gyms that charge $100k/year (BI in Los Angeles), or several hundred a month. Some gyms require you to be referred (Tera in NYC). For reference, t...

The cost of university keeps rising. I asked one of my assistants the other day how much tuition is at physical therapy schools. For private schools, it’s over $100k and for in-state schools, it’s $70-$80k. When I was in school, I paid (borrowed) $...

I see so many programs and courses whose explicit purpose is “to get more clients.” I get DM’s that promise more sales calls and more clients. Business consultants and course creators assume everybody wants “more clients.” For most business owners, t...

I have a burner Outlook account that I use to subscribe to all my emails. That way my personal account stays clean and empty. Every day, I subscribe to at least 10 email lists, sometimes more. Not only do I do that to see how the best emails lists wo...