One of my favorite books about consumer psychology was Win Bigly by Scott Adams. Adams spent most of 2016 arguing why Trump was going to get elected. He risked his entire career making that prediction. Had his opponent Hillary Clinton won (and she a...

Let’s go back three years. I tried to start a coaching business for people with eating disorders. For various reasons, I ended it at the end of 2021. It was a project that I started in April 2017. That means I spent more than four and a half years t...

Thats' what my patient told me. Every day I see people with various medical problems. They believed that the years post-retirement would be “golden.” They thought they would spend their days on hobbies, playing with grandkids, and relaxing. For too m...

You’ve heard a million times that 90% of businesses “fail”. First, whenever I hear statistics like this, I’m suspicious. Who’s counting? What’s the definition of a business and “fail”? For example, I tried health coaching a few years back. I made a f...

If I asked you what the most important commodity is, what would you say it is? Dollars, gold, Bitcoin, real estate? No, it's attention and retention. When you bought the land to build your business (assuming you have a land-based busin...