Have you ever been to a Botox party? A nurse practitioner/injector offers her services at a home, and the homeowner invites people. Everyone has a good time and the injector makes money.It's smart marketing. She goes where the prospects are. Imagin...

I’m seeing the rise of the “boring economy,” where boring topics and industries become interesting. That’s a big opportunity if you’re in an industry that is hard to understand for the layperson, like healthcare. It gives you a chance to stand out...

I just finished reading Bad Blood by John Carryrou. It’s one of my favorite books of the past 5 years. This book reads like a thriller, but every word of it is true. It’s something a screenwriter would write. The story is about Elizabeth Holmes who...

In the past year and a half, Substack has become my favorite platform. It combines newsletters, short-form content (notes’), podcasts, and video. One feature Substack has it that it allows you to subscribe to similar newsletters. Many of the descri...

There’s a group of people who believe the earth is flat. You might think these people are nuts. But they’re not. They’re regular people who happen to have this one strange belief. They are your neighbors, coworkers, maybe friends. If you want to exp...

If you spend any time on the LinkedIn, you’ll see that some of the opinions and photos aren’t worth posting.A few weeks ago I saw a photo on Linkedin of man proposing to his wife on the beach. Nothing is wrong with that. What made it cringe was the...

If I asked you, “what makes you stand out?” what would be your answer? If you don’t have an answer, spend some time thinking about it because if you don’t stand out in your market, you’re a commodity. If you’re relying on people to type “doctor near...

I want to talk about something that sounds boring but I think will make your life a lot easier and will bring you a lot more success: checklists.One of my favorite books in the past year was a book called The Checklist Manifesto by Atul Gawande, publ...

Let me tell you a fictional story. John and Ken were going to start nightclubs. The question was “where?” Las Vegas and Reno were the two obvious choices since they’re the only two major cities in the state. Carson City, Ely, and Fallon didn’t make...

I subscribe to every email list that I find. Right now, I have over 60k emails in my inbox on my burner account. That means I see trends and I see a lot of emails. Two things I notice about emails I receive from healthcare businesses and private pra...