It's hard to believe but Disneyland in Anaheim, CA, turned 70 last year. It’s easy to take Disney theme parks for granted but before 1955, nobody thought it would work. Only in retrospect does it seem obvious that millions of people would go to theme...

It's hard to believe but Disneyland in Anaheim, CA, turned 70 last year. It’s easy to take Disney theme parks for granted but before 1955, nobody thought it would work. Only in retrospect does it seem obvious that millions of people would go to theme...

A couple days after Christmas, my older sister was packing her suitcase to get ready to go home. She asked me if I could help her fix her suitcase. “Fix her suitcase?” I thought. I didn’t know what she meant. What could go wrong with a suitcase? Sh...

Not too long ago, my coworker discovered that there was fungus growing in the vents in her home.It was partly her fault, but mainly the design of the home. The steam that goes from the shower goes into the attic where the circulation is poor. Why the...

I like to subscribe to people’s e-mail lists for fun. Not only do I like to read emails, but I also subscribe to emails to critique them, edit them, and then send them to the prospect. A problem I’ve noticed is too many links to different sites in th...

I want to give a couple examples of how businesses lose money every day. It has nothing to do with their product either. Not too long ago I stopped at a gas station to fill my tank. I inserted my card and the machine said, “insert again.” I inserted...

I’m going to add my opinion to the “Substack vs. LinkedIn” debate. They are two different platforms, with different uses that require different strategies. Substack started in 2018, but I didn’t hear about it until late 2021, and didn’t start follow...

I’ve written about “the inbound lie” before: the idea that you can run your business on inbound leads only. Not many businesses can do this. Even the largest companies in the world rely on outbound marketing to generate leads and clients. But there’...

This email doesn’t have much to do with marketing, but it’s an observation. Over the years, I’ve heard several family members, patients, or coworkers say the word “young” instead of “old” when referring to age. For example, the patient is “72 years...

When I visit a company’s website, here’s what I usually see: “We’ve been in business for 30 years” “We have 100+ five-star ratings on Google reviews” “Voted best [type of business] in [city]” Here's the thing: nobody cares about how old your compan...